Eric Hartter, The Voice of Modern Retail Marketing

Eric Hartter is the founder and CEO of Nakama, a leading digital marketing agency. He is also the author of the book, “The Voice of Modern Retail Marketing.”

Retail is the backbone of our economy, and the marketing that drives it is critical to its success. In this blog post, we will introduce you to Eric Hartter, who has been called the voice of modern retail marketing. Eric has more than 20 years of experience in the industry, including 10 years as CEO of He is widely respected for his knowledge of retail customer behavior and his insights into how to drive sales and grow businesses. If you want to learn more about modern retail marketing and how it affects your business, read on!

Background on Eric Hartter

Eric Hartter is a marketing consultant, author and keynote speaker who helps organizations identify and address the needs of contemporary retail customers. Hartter specializes in developing marketing plans that resonate with today’s consumers, through insights gleaned from his work in customer service, merchandising, product marketing and business strategy.

Hartter joined Bain & Company in 1984 as a management consultant. He has since consulted with companies such as Coca-Cola, Procter & Gamble, Kimberly-Clark and Unilever. In 1995, he co-founded The Hartter Group, a marketing consultancy.

Hartter has spoken at conferences around the world on topics such as customer engagement, market segmentation and positioning, brand strategy and change leadership. He has been quoted in The Wall Street Journal, Forbes magazine and other publications.

His Views on Retail Marketing

Retail marketing is a vast and ever-changing industry. With so many options and trends to follow, it can be hard to know where to start. But if you’re looking for advice from someone who’s seen it all, look no further than Eric Hartter, the voice of modern retail marketing.

What Makes Eric Hartter’s Approach to Retail Marketing Unique

Eric Hartter is the modern retail marketing guru. He has spent his career helping businesses of all sizes to connect with their customers in a way that delivers tangible results. Hartter’s approach to marketing is unique and effective, and it has helped countless companies achieve success.

Hartter believes that there are three key components to successful retail marketing: understanding your customer, delivering value, and communicating with clarity. By focusing on these pillars, businesses can create valuable connections with their customers and drive positive results.

Understanding Your Customer
Hartter emphasizes the importance of customer understanding at every stage of the buying process.

Delivering Value
Value is another key element of Hartter’s approach to retail marketing. He believes that businesses must always offer something of value to their customers in order to strengthen connections and drive positive results. This can be anything from great product quality to timely customer support initiatives.

Communicating with Clarity
Last but not least, communication is essential for any successful retail relationship. Hartter stresses the importance of clear communication at all stages of

The Role of Social Media in Retail Marketing

Social media is rapidly becoming an essential part of retail marketing. Increasingly, retailers are turning to social media platforms to connect with customers and build relationships. This article will explore the role of social media in retail marketing and explore some of the benefits that businesses can reap from using social media.

Once a retailer determines which platform will work best for them, they need to begin building a presence on the platform. Creating a strong identity on social media helps brands stand out from competitors and establishes trust with consumers.

Another important aspect of social media marketing is measurement. It’

Benefits of Using Eric Hartter’s Services

1. Eric Hartter is a highly experienced retail marketing consultant and strategist, with over 20 years of experience working in the industry.

2. His services include consultation on brand strategy, market research, positioning and messaging, as well as online and offline advertising campaigns.

3. His approach is based on extensive knowledge of both consumer behavior and retail trends, which allows him to develop tailored solutions that are specific to your business.

4. Additionally, his team of specialists can assist you with everything from creating a social media strategy to developing a sales funnel plan.

5. The benefits of using Eric Hartter services include improved customer engagement and higher sales figures; making him an invaluable resource for any business looking to stay ahead of the competition.


Eric Hartter is one of the most respected voices in modern retail marketing. His blog, The Retail Prophet, is full of insightful and actionable advice for anyone looking to build or grow a business. In this article, I’ve shared 10 of the most valuable tips from Eric’s latest blog post, which will help you optimise your marketing efforts and reach new heights. Thanks for reading!

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